The Handbook of Global Health Communication
Handbooks in Communication and Media
1. Edition April 2012
680 Pages, Hardcover
Wiley & Sons Ltd
Short Description
This collection offers a comprehensive view of contemporary theoretical and applied research issues written by the top international scholars and practitioners in the field. It explores multiple perspectives and approaches in the study of communication, health, and development, areas that has been increasingly central to international development over the past decades, and further examines new perspectives such as communication for social change.
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change
* Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs
* Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health
* Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
Silvio Waisbord is Professor in the School of Media and Public Affairs at George Washington University. He is the editor-in-chief of the International Journal of Press/Politics. From 2002 to 2005, he was Senior Program Officer in the Academy for Educational Development. He has conducted research and lectured in Latin America and Africa. His areas of interest are journalism and politics, and the role of media and communication in development and global health programs.
