John Wiley & Sons Becoming a Personal Trainer For Dummies Cover Strongarm your way into the fitness industry Interested in becoming a personal trainer? Becoming a .. Product #: 978-1-119-89148-2 Regular price: $20.47 $20.47 In Stock

Becoming a Personal Trainer For Dummies

Austin, Shannon

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2. Edition September 2022
336 Pages, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-89148-2
John Wiley & Sons

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Strongarm your way into the fitness industry

Interested in becoming a personal trainer? Becoming a Personal Trainer For Dummies is, obviously, the book you need. Even if you know nothing about this career path and industry, this book will guide you through the basics and take you all the way through certification and getting your first job. We're here to enlighten you on what's involved in a personal training career and teach you everything you need to know to become certified. This updated edition covers current information on topics like social media, wearable technology, outdoor and virtual training, and newer workouts like CrossFit, Active Aging, and more.
* Learn what it's like to be a personal trainer and discover if this career is for you
* Distinguish the different types of personal training
* Get the latest on wearable technology and other tricks of the trade
* Know what to expect when getting your certification and searching for jobs or clients

Authored by a longtime fit pro who knows personal training inside and out, Becoming a Personal Trainer For Dummies shares expert insights in a fun, digestible way.

Introduction 1

Part 1: Shaping Up to Be a Personal Trainer 7

Chapter 1: Introducing the World of Personal Training 9

Chapter 2: Getting Certified 23

Chapter 3: Building Your Skills 37

Chapter 4: Planning Your Start 47

Part 2: Becoming a Successful Personal Trainer 65

Chapter 5: Creating Your Business Plan 67

Chapter 6: Setting Up Shop 79

Chapter 7: Developing Sound Business Practices 97

Chapter 8: Flexing Your Marketing Muscles 117

Chapter 9: Retaining Your Clientele 133

Part 3: Putting the Personal into Personal Training 153

Chapter 10: Getting to Know You: Performing Initial Consultations 155

Chapter 11: The First Session: Performing the Fitness Assessment 171

Chapter 12: Before We Meet Again: Planning the Program 189

Chapter 13: Taking Your Client through the First Workout 205

Chapter 14: Choosing Exercises and Teaching Your Beginning Client 217

Chapter 15: Taking Your Client to the Next Level 225

Part 4: Growing Your Personal Training Business 237

Chapter 16: Preparing for Growth: Automating and Documenting Your Workflow 239

Chapter 17: Hiring Additional Staff 251

Chapter 18: Establishing Your Business Culture 269

Part 5: The Part of Tens 283

Chapter 19: Ten Great Ways to Expand Your Services 285

Chapter 20: Ten Helpful Tools 291

Chapter 21: Ten Ways to Be the Best Personal Trainer You Can Be 297

Index 305
Shannon Austin holds a Master of Science degree in Exercise Science & Health Promotion, with a concentration in Wellness Coaching. She was a personal trainer from 1999 to 2002 and went on to become the founder, owner, and personal trainer at Mota Fitness in Lake Oswego, Oregon.