Communication for Rural Innovation
Rethinking Agricultural Extension
3. Edition April 2004
428 Pages, Softcover
Wiley & Sons Ltd
This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.
Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Chapter 1: Introduction.
Chapter 2: From extension to communication for innovation.
Chapter 3: The ethics and politics of communication for
innovation.
Chapter 4: The role of communicative intervention in policy
planning: instrumental and interactive approaches.
Part 2: The relations between human practice, knowledge
and communication.
Chapter 5: Understanding human practices: the example of
farming.
Chapter 6: Knowledge and Perception.
Chapter 7: Communication and the construction of meaning.
Part 3: Innovation as a process of network building,
social learning and negotiation.
Chapter 8: Changing perspectives on innovation.
Chapter 9: Social and individual learning.
Chapter 10: Negotiation within interactive processes.
Chapter 11: The role of outsiders and different intervention
approaches.
Part 4: Media, methods and process management.
Chapter 12: The potential of basic communication forms and
media.
Chapter 13: Communication for innovation methods.
Chapter 14: The management of interactive innovation
processes.
Chapter 15: The planning of individual activities.
Part 5: Organisational and inter-organisational
issues.
Chapter 16: Organisational management, learning and
research*.
Chapter 17: (Agricultural) Knowledge and Information
Systems.
Chapter 18: Privatisation and the emergence of 'knowledge
markets'.
Chapter 19:Cooperation across scientific disciplines and
epistemic communities.
Part 6: Epilogue.
Chapter 20: Approaches and issues for further conceptual
research
agricultural extension and communication for innovation. Content is
logical, theoretically supported, and highly
cross-referenced. It includes theoretical and practical
implications that can help communication practitioners,
researchers, and policy makers improve their
effectiveness." (International Journal of
Agricultural Management, 1 April 2014)
Anne Willem van den Ban was a Dutch scholar, whose work focused on agricultural extension.
