John Wiley & Sons Launching & Building a Brand For Dummies Cover Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt conne.. Product #: 978-1-119-74803-8 Regular price: $23.27 $23.27 In Stock

Launching & Building a Brand For Dummies

Will, Amy

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1. Edition March 2022
384 Pages, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-74803-8
John Wiley & Sons

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Create a strong brand DNA--and watch it grow

These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.

In Launching & Building a Brand For Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
* Stand out on social media
* Create viral campaigns
* Build on Customer Loyalty and LongevityDeal with the competition

Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand For Dummies one of the secrets of--your future standout success.

Introduction 1

Part 1: Getting Started with Branding 5

Chapter 1: Wrapping Your Brain around Branding 7

Chapter 2: Creating and Financing Your Brand 25

Chapter 3: Positioning and Defining Your Brand 43

Chapter 4: Clarifying Your Branding Goals 59

Chapter 5: Defining and Refining Your Customer Avatars 69

Part 2: Attending to Brand Fundamentals 81

Chapter 6: Creating a Brand Style Guide, Media Kit, and Templates 83

Chapter 7: Building a Branded Website, App, and Email Account 99

Chapter 8: Writing Copy That Supports Your Brand Messaging 125

Chapter 9: Building Strategic Partnerships 141

Chapter 10: Launching Your Brand 157

Part 3: Building a Strong Brand Presence 173

Chapter 11: Creating In-Person Experiences 175

Chapter 12: Blogging, Podcasting, and YouTubing 191

Chapter 13: Promoting Your Brand via Social Media 217

Chapter 14: Email Marketing 235

Chapter 15: Boosting Brand Awareness with Paid Advertising 251

Chapter 16: Building a Vibrant Community around Your Brand 267

Part 4: Feeding and Caring for Your Brand 279

Chapter 17: Scaling Your Brand Identity 281

Chapter 18: Building on Customer Loyalty and Longevity .293

Chapter 19: Dealing with Competition and Other Threats to Your Brand 309

Part 5: The Part of Tens 321

Chapter 20: Ten Ways to Make Your Marketing Campaigns Go Viral 323

Chapter 21: Ten Ways to Distinguish Your Brand from the Competition 331

Chapter 22: Ten Ways to Drive Customers to Your Website 341

Index 349
Amy Will launched her first business at just 24 years old, and has since established four successful brands. With a Bachelor's degree from California Lutheran University in marketing and communications, Amy's expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.