Innovation and Creativity in SMEs
Challenges, Evolutions and Prospects
1. Edition August 2019
230 Pages, Hardcover
Wiley & Sons Ltd
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.
This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
2. Stimulating the Innovative Capabilities of SMEs in an Ever-Changing World.
3. Innovation and Creative Slack in SMEs.
4. Innovation and Social Construction of a New Idea in SMEs.
Bérangère L. Szostak is a full Professor of Management Sciences at the BETA laboratory of the University of Lorraine-University of Strasbourg, France. Her work focuses on a range of topics including design agencies, industrial SMEs and social economy.