The e-Bay Phenomenon
Business Secrets Behind the World's Hottest Internet Company
1. Edition October 2000
XIV, 210 Pages, Hardcover
Wiley & Sons Ltd
Short Description
The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant. eBay, recently dubbed an E-Titan by the New York Times, has created a new business model for the Internet and thus captured the attention of managers and technology watchers worldwide.
The buzz about The ebay Phenomenon
"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune
Pierre Omidyar Starts a Company.
The eBay Nation.
eBay's Business Model.
Inside eBay.
Strategic Evolution.
Contraband, Blackouts, and Weird Stuff.
Competing for the Future.
Wither eBay.
"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)
RICHARD LUECKE is an experienced writer and editor who has contributed to several successful business books.
