Competing with Information
A Manager's Guide to Creating Business Value with Information Content
IMD Executive Development Series
1. Edition April 2000
X, 342 Pages, Hardcover
Wiley & Sons Ltd
Short Description
This is a book on information management for non-IT managers. It is concerned with how the management of information can create real business value. The four ways of doing this - minimizing risk, reducing costs, delighting customers, and creating a new reality - are shown via the unique 'four-cross diagram'.
In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a company's performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of 'strategic information alignment,' this book shows how information can create business value through delighting customers, being more innovative, managing risks and being the low-cost leader in your markets and industries. Learn the why, what and how of better information use and management in your company. At last, here is a book about managing information written specifically for business managers. Developed from the executive teaching, consulting and real world research of a team of faculty who work with the world's leading global companies every day, this book provides managers with the mindset and guidance to leverage the company's capabilities to use and manage information to create business value.
Preface
Acknowledgements
Part One Competing with Information - A Role for Every Manager
1 Why Information is the Responsibility of Every Manager
Donald Marchand
2 Creating Business Value with Information
Donald Marchand
Part Two Putting Information to Work
Section A Adding Value with Customers
3 Using Information to Bond with Customers
Jacques Horovitz
4 Information as a Service to the Customer
Jacques Horovitz
5 Releasing the Power of Market Sensing
Sean Meehan
6 Decisions at the Speed of Light - The Impact of Information Technology
John Walsh
Section B Creating New Reality
7 From Information to Knowledge - How Managers Learn
Xavier Gilbert
8 From Information and Knowledge to Innovation
Jean-Philippe Deschamps
Section C Reducing Costs
9 Co-configuration: Efficient Personalization through Information and IT
Andrew Boynton and Bart Victor
10 Using Information for Strategic Cost Reduction
Robert Howell
Section D Minimizing Risks
11 Information and the Management of Risk
Stewart Hamilton
12 Controlling Risks
Stewart Hamilton
Part Three How your Company can Compete with Information
13 Competing with Information - a Diagnostic for Managers
Donald Marchand
14 Open Company Values: Transforming Information into Knowledge-Based Advantages
Piero Morosini
15 The New Wave of Business Process Redesign and IT in Demand and Supply Chain Management
Donald Marchand
16 The IT Advantage: Competing Globally with Business Flexibility and Standardization
Donald Marchand
17 Building E-Commerce Capabilities: the Four-Net Challenge
Donald Marchand
Contributors
Index
