John Wiley & Sons Strategic Market Management Cover Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven.. Product #: 978-1-119-39220-0 Regular price: $74.67 $74.67 In Stock

Strategic Market Management

Aaker, David A. / Moorman, Christine

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11. Edition September 2021
400 Pages, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-39220-0
John Wiley & Sons

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Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.