Revenue Revolution
Designing and Building a High-Performing Sales System
1. Edition October 2023
272 Pages, Hardcover
Wiley & Sons Ltd
Transform your sales process through effective collaboration between sales leadership and front-line sales staff
In Revenue Revolution: Designing and Building a High-Performing Sales Team, the Co-Founder and CEO of Triple Session, Matt Doyon, delivers an insightful and practical discussion of how to maximize sales success by encouraging collaboration between sales leadership and front-line sales personnel. In the book, you'll learn how to utilize a design-build model to create a fully integrated sales organization made up of six interlocking systems.
The author explains why the commonly espoused, executive-driven, top-down approach is incomplete, and why it's so necessary to include the bottom-up point of view of front-line sales technique specialists. You'll also discover:
* Strategies for implementing a design-build model that work for both brand-new sales teams at recently launched companies and mature sales teams
* Rebooting an existing sales team's processes to incorporate the design-build model
* Ways to both effectively plan and execute a system that scales with the growth of your firm
An indispensable resource for sales professionals and sales team leaders, Revenue Revolution will also earn a place in the libraries of managers, executives, and other business leaders with an interest or stake in the success of their company's sales processes.
2 The Process System 9
3 The Demand-Generation System 55
4 The People System 95
5 The New-Hire Onboarding System 153
6 The Ongoing Improvement System 187
7 The Internal Alignment System 217
Conclusion: Takeaways from Design-Building Sales Systems 241
About the Author 243
Index 245