John Wiley & Sons Revenue Revolution Cover Transform your sales process through effective collaboration between sales leadership and front-line.. Product #: 978-1-394-19637-1 Regular price: $25.14 $25.14 In Stock

Revenue Revolution

Designing and Building a High-Performing Sales System

Doyon, Matt

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1. Edition October 2023
272 Pages, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-394-19637-1
John Wiley & Sons

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Transform your sales process through effective collaboration between sales leadership and front-line sales staff

In Revenue Revolution: Designing and Building a High-Performing Sales Team, the Co-Founder and CEO of Triple Session, Matt Doyon, delivers an insightful and practical discussion of how to maximize sales success by encouraging collaboration between sales leadership and front-line sales personnel. In the book, you'll learn how to utilize a design-build model to create a fully integrated sales organization made up of six interlocking systems.

The author explains why the commonly espoused, executive-driven, top-down approach is incomplete, and why it's so necessary to include the bottom-up point of view of front-line sales technique specialists. You'll also discover:
* Strategies for implementing a design-build model that work for both brand-new sales teams at recently launched companies and mature sales teams
* Rebooting an existing sales team's processes to incorporate the design-build model
* Ways to both effectively plan and execute a system that scales with the growth of your firm

An indispensable resource for sales professionals and sales team leaders, Revenue Revolution will also earn a place in the libraries of managers, executives, and other business leaders with an interest or stake in the success of their company's sales processes.

1 Introduction to Design-Build Modeling 1

2 The Process System 9

3 The Demand-Generation System 55

4 The People System 95

5 The New-Hire Onboarding System 153

6 The Ongoing Improvement System 187

7 The Internal Alignment System 217

Conclusion: Takeaways from Design-Building Sales Systems 241

About the Author 243

Index 245
MATT DOYON is the Chief Revenue Officer at Rock Content, where he is responsible for revenue acquisition including direct, partner and referral sales, as well as revenue retention and expansion. He is also the Co-Founder and CEO of Triple Session and a Partner at Upload Ventures.